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Supporting Artists Grow

Since 2015, Ana John has been offering tailored mentorship and coaching for artists seeking to grow their careers with purpose and strategy. A pioneer in the field, she was one of the first to create a course on Marketing for DJs, which she taught at the Beatmasters School in São Paulo back in 2015.

She later launched her signature program “You Are a Product,” a method she continues to apply in her current sessions, guiding artists to understand their essence, positioning, and market potential.

Pic: The Ladies Jazz Band, founded by Ana John and captured by Jose Abreu.

Mentoring
Coaching

Focus: sharing knowledge and real-life experience.
Duration: can be a one-time session or occasional meetings.
Goal: to guide based on lived experience, offer direct advice, suggest directions, and share behind-the-scenes insights.
Style: more flexible and personal, like a strategic conversation.

Includes:

  • Decision-making support

  • Guidance on current challenges

  • Professional redirection or alignment

  • Emotional and mindset clarity

🕓 Duration: Single 1h session (extendable if needed)

How you'll feel after your session:
You'll leave with a clearer vision of your path, feeling supported, aligned, and more confident in your next steps. Whether you're facing a creative block, navigating a career shift, or simply seeking direction, this session offers the clarity and motivation you need to move forward with purpose and peace of mind.

Focus: developing specific skills, goals, and measurable results.
Duration: usually a structured process (e.g., 5 or 10 sessions).
Goal: to help the artist build a clear and focused career path, with a comprehensive plan and international prospects..
Style: more methodical, with a clear action plan.

Includes:

  • Strategic career mapping

  • Personal brand & positioning

  • Content planning

  • Creative identity & image

  • Networking & opportunity design

🕓 Duration: 5 sessions (80 min each)

How you'll feel after this process:
You'll gain a structured vision of your artistic journey, feeling empowered, focused, and ready to take consistent action. With a clear roadmap, a stronger sense of identity, and practical tools in hand, you'll move forward with the confidence and strategy needed to grow your career on your own terms.

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Testimonials

A selection of artists I’ve had the pleasure to collaborate with

M A M Á T R I N D A D E

R U A N E B A L L M A N T

P R I S C I L L A Y O U N G